Infostrada introduces SmartVOD, a cloud-based turnkey VOD solution for premium content owners

Platform enables content owners to market video assets across multiple platforms

06 APRIL 2013, AMSTERDAM, NETHERLANDS – 6 APRIL 2013
Summary
At NAB 2013 Infostrada introduces SmartVOD, a new cloud-based turnkey solution that enables broadcasters, MSOs, retail chains and content owners to cost-effectively create their own video on demand services or market their premium video assets across multiple platforms. It includes a dedicated video storage facility, advanced management software, and the multi-platform customer interface. The platform is cloud-based which makes it accessible to more content owners.

At NAB 2013 Infostrada introduces SmartVOD, a new cloud-based turnkey solution that enables broadcasters, MSOs, retail chains and content owners to cost-effectively create their own video on demand services or market their premium video assets across multiple platforms. It includes a dedicated video storage facility, advanced management software, and the multi-platform customer interface.

“Video on demand is the fastest growing market for premium content - the recent success of services including Netflix, Amazon Instant Video, Hulu, and Sky On Demand have proven that consumer behaviour is evolving with the choices that new technology provides,” said Peter Bruggink, Chief Technology Officer, Infostrada. “For premium content media owners, carriers or retailers, distributing with video on demand is a strategy to market video assets beyond their existing fixed infrastructure. SmartVOD is a cost-effective platform that allows them to launch and manage a video on demand business that can quickly deliver a profitable return.”

SmartVOD is a white label platform that can be customised for any brand. It provides storage, management software, and a customer interface all in one system, and includes advanced automated financial management. Since the platform is cloud-based, initial investments are low, which makes the platform accessible to more content owners.

Broadcasters and MSO's can use SmartVOD as an instant 'go' proposition, or as an add-on to their existing set-top box based VOD services or catch-up TV services. Content owners can use the SmartVOD platform to market content directly to consumers, while retail brands can use the solution to extend their limited in-store media offering with the unlimited library that VOD can offer.

Current users of SmartVOD include Pathé, TMG and RTL.

SmartVOD will be available for demonstration on Stand SU4315 at NAB 2013, together with other products and services from Infostrada. 

- ENDS - 

About Infostrada

Through creativity and innovative technology, Infostrada connects rights owners, content creators and brands with the consumer in new, measurable and effective ways. Infostrada is active in three domains: Sports, Interactive and Creative Technology.

 

Infostrada Sports works in collaboration with its partners to create exciting sports programming and meaningful sports data that drives value from their owned rights. Our unique front-end solutions help them reach their audience across multiple platforms. Plus, maintaining the world's largest database of Olympic sports statistics guarantees relevance and context to our blue-chip partners across the world.

In the interactive domain, Infostrada creates engaging user experiences on mobile, smart TV and web. Its multi-platform publishing engine, Arena, means your cross platform engagement and monetisation is simple and future-proof.

Infostrada’s Creative Technology helps major broadcasters, studios and distributors with the production and global distribution of their most valuable titles. As a digital pioneer, Infostrada has transformed time-consuming traditional processes into smooth integrated workflow solutions.

 

Infostrada, part of Consolidated Media Industries, is a global company with operational hubs in the US, Asia and Europe.

http://infostrada.com

 

Media contact:

Sadie Groom, Bubble & Squeak

T +44 (0)771 542 2414 

E sadie@bubblesqueak.co.uk

 

Web:

http://www.infostrada.com

http://www.centralparq.com

http://www.smartvod.com

Quotes
"Video on demand is the fastest growing market for premium content - the recent success of services including Netflix, Amazon Instant Video, Hulu, and Sky On Demand have proven that consumer behaviour is evolving with the choices that new technology provides. For premium content media owners, carriers or retailers, distributing with video on demand is a strategy to market video assets beyond their existing fixed infrastructure. SmartVOD is a cost-effective platform that allows them to launch and manage a video on demand business that can quickly deliver a profitable return.” " Peter Bruggink, CTO Infostrada Creative Technology
Spokespeople
About Infostrada

Through creativity and innovative technology, Infostrada connects rights owners, content creators and brands with the consumer in new, measurable and effective ways. Infostrada is active in three domains: Sports, Interactive and Creative Technology.

Infostrada Sports works in collaboration with its partners to create exciting sports programming and meaningful sports data that drives value from their owned rights. Our unique front-end solutions help them reach their audience across multiple platforms. Plus, maintaining the world's largest database of Olympic sports statistics guarantees relevance and context to our blue-chip partners across the world.

In the Interactive domain, Infostrada creates engaging user experiences on mobile, smart TV and web. Its multi-platform publishing engine, Arena, means your cross platform engagement and monetisation is simple and future-proof.

Infostrada’s Creative Technology helps major broadcasters, studios and distributors with the production and global distribution of their most valuable titles. As a digital pioneer, Infostrada has transformed time-consuming traditional processes into smooth integrated workflow solutions.

Infostrada, part of Consolidated Media Industries, is a global company with operational hubs in the US, Asia and Europe. 

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